TechFlow Inc.
B2B SaaS · 6 months engagement
The Challenge
TechFlow had a strong product but was invisible online. Competitors dominated every relevant search term, and the company was burning $85K/month on paid acquisition just to maintain growth. Their content was scattered, thin, and targeting keywords with zero purchase intent. Meanwhile, organic traffic had flatlined for 18 months.
Our Strategy
We began with a full technical SEO audit that uncovered 47 critical issues — crawlability problems, duplicate content from faceted navigation, and a site architecture that buried key product pages 5+ clicks deep. We rebuilt the information architecture, then designed a 14-cluster topical authority map covering every stage of the buyer journey. Each cluster had a comprehensive pillar page (3,500+ words) supported by 8–12 targeted cluster articles. We also implemented schema markup across all product pages and built a deliberate link acquisition program targeting industry publications.
Execution Roadmap
Phase 1 — Technical Foundation
Weeks 1–4- Full technical SEO audit (200+ point checklist)
- Site architecture redesign & internal linking overhaul
- Core Web Vitals optimization (LCP improved from 4.2s to 1.1s)
- Schema markup implementation across all product pages
Phase 2 — Content Architecture
Weeks 5–10- Topical authority mapping — 14 clusters, 120+ content briefs
- Pillar page creation for each core cluster
- Competitor content gap analysis
- Existing content pruning and consolidation
Phase 3 — Authority Building
Weeks 11–24- Cluster article production (3 per week)
- Digital PR and link acquisition campaign
- Ongoing rank tracking and content optimization
- Monthly performance reporting and strategy iteration
The Outcome
Within 90 days of the technical overhaul, crawl errors dropped by 94% and indexation improved dramatically. By month 6, 43 target keywords had reached page 1, organic sessions increased 320%, and the average conversion rate from organic traffic exceeded paid by 2.3x. TechFlow was able to reduce their Google Ads spend by $42K/month while maintaining the same lead volume.
Pixora 360 didn't just improve our rankings — they fundamentally changed how we think about content as a business asset. We now generate more qualified leads from organic than our entire paid program at a fraction of the cost.
Daniel Park
VP of Growth, TechFlow Inc.